Case Study
Client’s Background & Requirements
Olmec Sweets is dedicated to crafting exquisite chocolate experiences. Founded in 2008, they offer a diverse range of chocolates, from classic almond and pistachio to unique cheese-flavored date chocolates.
Issues Identified
Complicated Website Structure
The website's structure is complex, potentially confusing users and search engines alike.
Design Issues on the Website
Visual and functional aspects of the website need improvement for better user engagement and navigation.
Low Organic Traffic
The website is not attracting enough visitors through organic search results.
Less Search Engine Visibility
The website ranks poorly in search engine results pages (SERPs), affecting its overall visibility.
Significant Errors in On-Page and Technical SEO
Issues such as improper meta tags, missing alt attributes, and technical errors are impacting SEO performance.
Insufficient High Authority Backlinks
There is a lack of quality inbound links from authoritative websites, hindering SEO efforts and domain authority growth.
Challenges Focused On
Enhancing Website Design
Streamlined the website architecture to improve user experience.
Creating High-Quality Content
Produced engaging and pertinent content to attract organic traffic.
Addressing Webmaster Issues
Tackled all webmaster-related issues affecting SEO performance.
Developing SEO Campaigns
Initiated targeted SEO campaigns to increase search engine visibility.
Performing Keyword Analysis
Executed thorough keyword analysis to uncover opportunities for content optimization and increased visibility.
Results
Summary
Olmec Sweets’ online visibility and traffic increased significantly after we addressed the primary SEO concerns. The improvements in website design, technical fixes, high-quality content, and effective SEO campaigns contributed to these positive outcomes.